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Online body comprehensive "iron triangle", Youku finds an aesthetic outlet for masculinity

2021-09-13


At present, national fitness has become a general knowledge of society. In addition, there are two major international competition systems for the Tokyo Olympics and the Beijing Winter Olympics. Major platforms are actively deploying sports-related variety shows. Taking Youku as an example, in Q3 alone, three sports variety shows were launched.


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Recently, a notice issued by the State Administration of Radio, Film and Television pointed out that radio, television and online audio-visual art programs insist on taste, style and responsibility, resist vulgarity and kitsch, and resolutely oppose the flow-only theory, and resolutely put an end to "unmasculine" and other abnormal aesthetics. This is for variety shows. As far as the program is concerned, there is a clearer creative orientation. 



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On the basis of the four consecutive seasons of "This! It's Hip-hop" and "This! It's a slam dunk", Youku has already set up a new program "We who "fist" with strength". The content layout of this series of  Youku coincides with the current policy. In the process of creating more sports variety shows, Youku insisted on spreading positive energy from a professional, sunny, and positive perspective on the stories of Chinese youth in the new era, and explored a fresh and healthy path to variety shows. Youku continues to develop a new track of sports variety shows. The methodology accumulated is of great leading significance in the era of national fitness, which can arouse thinking and resonance in the industry.