In recent years, Shandong has deeply explored the profound historical and cultural connotations and comprehensively promoted the construction of high-quality cultural tourism projects. Various types of high-quality cultural works and tourism products have emerged one after another, vividly telling the "poems and distant places" on the Qilu land. 

Through the development of the cultural tourism industry system, Shandong has successfully cultivated a number of large-scale and distinctive cultural benchmark enterprises. As the country's first heavy industry film production base, QingDao Movie Studios gathers more than 600 film and television companies such as Zhongshi Industrial and Huayi Brothers. In the first half of this year, 23 key enterprises in the film and television industry chain above designated size achieved operating income of 221 million yuan, a year-on-year increase of 85%. 

Wang Chunsheng, deputy director of the Shandong Provincial Department of Culture and Tourism, said: “The rich cultural tourism resource advantage is becoming the advantage of the cultural tourism industry and the economic advantage, and it is becoming an important engine to build a cultural tourism brand system led by "Hospitable Shandong" with cultural tourism and cultural tourism. "