On May 17, 2021, Sunac Culture Group held a brand strategy conference with the theme of "NICE TO MEET YOU" in Beijing. The strategic positioning of "IP + content + new consumption and new scenes", and officially launched two major content labels, "Sunac Television" and "Sunac Animation". 

Sun Zheyi, President of Sunac Culture and Executive Director of Sunac China

"Go with time and be a firm industrial investor and professional operator." Sun Zheyi, President of Sunac Culture Group and Executive Director of Sunac China, said in his opening speech that Sunac Culture originated from Sunac China and serves as a subsidiary of Sunac China. The business layout of the industry, Sunac Culture is committed to creating IP in all categories, all age groups, and the entire industry chain dimensions, and constantly expanding the industrial value of IP, creating better cultural and tourism consumption content, and linking a better life with super IP.

Famous director and Sunac culture partner Tian Zhuangzhuang

Sunac's cultural business structure "Nebula"

Director Guo Fan, writer Ma Boyong, agent Zong Shuai

Sunac film and television label released

Sunac film and television label released

发布会嘉宾合影

融创文化希望汇聚IP共建合伙人，在融创文化长链IP运营体系下，一同共享IP长链价值，“一起创造中国IP的梦之城”。