To deepen the study and practice of Xi Jinping's cultural ideology, and implement the 12th Provincial Party CongressThe decision and deployment of "Building Qingdao Film and Television Base with High Standards" seizes the historical opportunity of Shandong Province's "Three Year Action Plan for Promoting Qingdao West Coast New Area High Quality Development", and uses practical measures and solid work to build Qingdao Film and Television Base with high standards, promote the high-quality development of the film and television industry in the new area, and formulate this action plan.

1、 Main objectives

According to the 14th Five Year Plan for the Development of Chinese Film, Radio, Television, and Online AudiovisualGuided by the "14th Five Year Plan", we will focus on building a world-class film and television industrial production base, accelerate the construction of a digital film capital, create a standard system for film and television industrialization, promote the integration of "film and television+" elements, and make the "film and television capital" city renowned internationally. By 2026, a national film industry innovation demonstration base will be successfully established, with over 400 new film and television enterprises added. The annual revenue growth rate of large-scale film and television enterprises will reach about 30%, and the cumulative revenue over three years will exceed 5 billion yuan, driving the scale of film and television and related industries to exceed 10 billion yuan; Listed as Shandong Film Innovation and Research Center, with over 20 film and television works produced in the "New Area" and over 200 works filmed; Organize high-level key film and television cultural brand activities; Accelerate the development and utilization of film and television IPs, diversify their derivatives, enrich Movie Metropolis's "On Set Journey" and Qingdao's "Film Journey", and accelerate the creation of a world-class new highland for film and television cultural tourism.

2、 Key tasks

（1） Implementing digital empowerment projects to enhance the leading power of the base

1. Promote the construction of a digital cinema. Further enhance the high-tech shooting hardware facilities of Movie Metropolis Film and Television Industry Park, strengthen cooperation with domestic research institutes such as China Academy of Film Science and Technology, Film Digital Production Working Committee of China Film and Television Artists Association, and Shanghai University of Science and Technology, and explore the overall solutions of new generation technologies such as cloud computing, big data, 5G, VR, and artificial intelligence in the informationization construction, cloudification, and intelligent upgrading of the entire film industry chain; Highlighting the exemplary and leading role of digital technology applications, increasing the openness of digital application scenarios, vigorously developing virtual production technology, building a leading XR virtual studio in China, and creating an experimental field and "first place" for the application of new digital production technologies in film and television in China. Establish a standard system for industrialization of Chinese characteristic films, enhance the scale, intensification, and specialization of digital film cities, create a digital asset trading platform for film and television, explore the registration and protection of film and television copyrights and digital asset trading management, and successfully create a national film industry innovation demonstration park.

2. Develop science and technology innovation incubation bases. A number of film and television innovation incubation carriers, including China Radio and Television Qingdao 5G High tech Video Experimental Park, International VR Industry Park, and Time Space Digital Art Park, have been fully put into operation, gathering leading enterprises and research laboratories in industries such as digital applications and high-tech videos to settle in the base. A number of incubation and training bases, including Tsinghua Academy of Arts and Science Innovation, Qingdao Film Academy Training Base, and Shandong Academy of Arts and Crafts National Industry Education Integration Qingdao Base, have been built and put into use, forming a pattern ecology of deep interaction between education, technology, and industry.

（2） Implement high-quality creative projects to stimulate innovation in the base

3. Encourage "New Area Products". Listed as Shandong Film and Television Innovation and Research Center (Qingdao), established a content review expert database for Qingdao Film and Television Base, regularly held high-quality creation training courses, film and television work seminars, etc., to improve the creative ability of film and television enterprises in the new area. Explore the establishment of a graded management system for film and television works, and implement graded cultivation of works according to categories, stages, and themes. Build a film and television venture capital platform to promote, invest, and trade excellent film and television scripts and projects. Guide the creation of high-quality film and television works with significant contemporary and local characteristics, and strive to release 20 excellent film and television works produced in the new area by 2026.

4. Support "New Area Filming". Based on the natural endowment of Qingdao, we will develop a comprehensive promotion plan and promote the establishment and improvement of a public resource sharing mechanism for film and television shooting in Qingdao. Adhere to the unity of profound thinking, exquisite art, and excellent production, and guide the "New Area Filming" to follow a standardized, streamlined, and refined path from script creation, filming and production, to publicity and distribution. Encourage the use of digital production technology to improve quality and efficiency, and create and produce a batch of industrial film and television works that are well received and popular. Strive to produce an average of over 65 film and television works annually in the new district by 2026.

5. Develop multi screen diversity. Support and encourage the creation and production of TV variety shows, online audio-visual programs, radio dramas, audiobooks, animated films, documentaries, public welfare programs, etc., and guide film and television creation to showcase the Chinese spirit, Chinese values, Chinese strength, and Chinese aesthetics. Strengthen the linkage between large and small screens, seize the new opportunities of online short videos, support original creation of short videos, micro dramas, advertisements, music videos, etc., and launch more good works with new modes, outstanding stories, and popular content.

（3） Implement industrial agglomeration projects and strengthen the hard power of the base

6. Carry out precise investment promotion. Give full play to the advantages of the "five in one" investment attraction in the film and television cultural industry chain, target the main enterprises in the chain, high-end enterprises in the industry chain, and focus on precise investment attraction in the post production industry that needs to be developed, improve the entire film and television industry chain, and enhance the resilience and safety level of the industry chain supply chain. Relying on key park enterprises such as Movie Metropolis Film and Television Industry Park and China Radio and Television Qingdao 5G High tech Video Experimental Park, we aim to create a film and television investment platform and an integrated platform for film and television service providers. Strive to introduce 1300 film and television enterprises by 2026, and maintain double-digit growth in annual revenue for enterprises above designated size, with a total amount exceeding 1.5 billion yuan.

7. Improve the supporting level. The outdoor scenery of Zangma Mountain is fully operational, with five scenic spots including Europe and America Street, Shangzhou City, Old Beijing, Old Shanghai, and Old Qingdao serving both filming and tourism functions. The film and television filming resource library has been expanded, and a number of characteristic filming bases such as the West District Film Studio, Youdao Youju Live Scene Studio, and Houshigou Village have been standardized and operated. Initiate the construction of Movie Metropolis master studio, create a batch of film and television characteristic hotels, improve special vehicles, special effects, drone shooting and other characteristic supporting facilities, and enhance the comprehensive service level of film and television production.

8. Upgrade film and television tourism. Qingdao's "Film Journey" products, routes, and marketing are fully launched, attracting key film and television cultural tourism projects from both domestic and international markets, and accelerating the creation of a world-class film and television cultural tourism new highland. Movie Metropolis Film and Television Industry Park relies on the film and television IP effect to develop film and television themed tourism products, improve tourism facilities, create a "set tour", build Movie Metropolis exhibition hall, and successfully apply for 3A level tourist attractions. Haifa Culture Group leverages the natural advantages of "Shanhaiwan Beach Island" to coordinate the overall route design and connectivity of Qingdao, optimize brand activities such as Starlight Island Carnival, enrich the tourism industry of Starlight Island, innovate smart tourism products and services, and create a one-stop film and television experience resort.

（4） Implement talent aggregation project to enhance the competitiveness of the base

9. Increase talent attraction. Increase the introduction of leading talents. Following the concept of "attracting projects while attracting talents", we aim to attract a group of well-known directors, screenwriters, actors, producers, and others to create, produce, and invest in the base. Strengthen the recruitment of skilled talent teams in art, photography, digital production, etc., and further strengthen the supply chain of film and television production. Give full play to the leading role of talents and support a group of key talents who have made outstanding contributions to the development of the Qingdao Film and Television Base industry. Initiate the "Return Home" project for Qingdao filmmakers, and seek their suggestions and support for the development of the Qingdao Film and Television Base through the establishment of the Qingdao Film and Television Base Hall of Fame and the holding of symposiums.

10. Strengthen talent cultivation. Concentrate our strengths and make Qingdao Film Academy bigger and stronger. Enhance the professional level of relevant disciplines in the integration of industry and education at Shandong Academy of Arts and Crafts Qingdao Base and Qingdao Huanghai College's applied undergraduate program, encourage universities such as China University of Petroleum (East China) and Shandong University of Science and Technology to carry out the construction of film and television disciplines, and expand the scale of film and television talent cultivation. By 2026, we aim to have 7000 students enrolled in film and related disciplines and over 4000 graduates. Promote the integration of industry and education, promote the two-way empowerment of bases and universities, establish virtual production and underwater photography laboratories, develop film and television production and artist talent management studios, and cultivate a full process creative production team.

11. Strengthen organizational guidance. Give full play to the leading role of the party building alliance in the film and television industry chain, fully utilize the 5G high-tech video party building education base, strengthen ideological guidance, industry aggregation, and dual recruitment and attraction. Establish a film and television industry association to guide practitioners in industry self-discipline, standardized management, and exchange and cooperation; Establish a benchmark for the "Film and Television New Art Hui" freelance alliance, create distinctive activities, and build a practical innovation base; Give full play to the role of the joint labor union in the film and television industry chain, rely on Movie Metropolis to create a "union home", and build a platform for activities, exchanges, and rights protection for employees of film and television cultural enterprises in the new area.

（5） Implement brand building projects and expand the influence of the base

12. Organize brand events. Promote the upgrading of major film and television events. Focusing on "technological innovation" and "industrial development", expanding film and television exhibitions, implementing film and television venture capital and transactions, enhancing the professionalism and influence of the "Golden Seagull" honor, and creating influential domestic film and television brand activities. High level hosting of the China Network Audiovisual Boutique Creation Summit. Focusing on the creation, production, and dissemination of high-quality online audiovisual content, building a national platform for exchange and cooperation, and promoting the integration and innovation of "art+technology" throughout the industry.

13. Carry out cultural exchanges. Strengthen communication and cooperation with the world's film capital cities. Regularly visit advanced cities such as Beijing, Shanghai, and Hong Kong, as well as well-known festivals and exhibitions at home and abroad for promotion. Introduce large-scale premiere events, meet and greet events, roadshows, and other activities to create a 'premiere city'. Organize a variety of film and television events, forums, exhibitions, and other activities to enrich cultural exchanges.

14. Expand external publicity. Dig deep into the competitive core of the film and television capital, and create an internationally recognized and professional logo. Pay attention to the brand promotion planning of the "City of Film and Television", strengthen the dissemination efforts of central level mainstream media, key overseas media, industry vertical media, online new media, etc. By utilizing the Qingdao Film and Television Base Hall of Fame platform, film and television celebrities who have made outstanding contributions to the Qingdao Film and Television Base can enhance their dissemination effectiveness through methods such as recording "celebrity speeches" and retaining "celebrity portraits". Mobilize the entire district to create a favorable atmosphere that supports Qingdao Film and Television Base and strives to become a good citizen of the "City of Film and Television".

（6） Implementing environmental optimization projects to strengthen the centripetal force of the base

15. Implement supportive policies. Formulate and issue the "Several Policies on Supporting the High Standard Construction of Qingdao Film and Television Base", and establish a full life cycle policy system for film and television enterprise projects from registration and operation, investment and construction, project registration and filing, filming and production, distribution and trading, and derivative development.

16. Optimize the service platform. The one-stop hall for public services realizes "one window acceptance, one-stop service, and full process follow-up", and sets up a green channel directly to the provincial film and television project approval area; Publish and implement the "Qingdao Film and Television Base Service Management Measures", standardize and improve the quality of film and television services, and promote the healthy and orderly development of the industry; Explore the provision of services such as film and television copyright protection, venture capital transactions, and talent exchange.

17. Promote financial innovation. Carry out the Financial Services Film and Television Economy Spring Rain Action, promote financial institutions to provide personalized financial services based on the development characteristics of film and television enterprises, and support film and television enterprises to connect with multi-level capital markets and obtain direct financing. Guide banking institutions to provide public and personal financial services to film and television enterprises.

3、 Guarantee measures

（1） Strengthen organizational leadership. Give full play to the role of the leading group for the high standard construction of Qingdao Film and Television Base, and coordinate the promotion of high-quality development of the film and television industry in the entire region. Establish and improve the working mechanism of the leadership group and office, implement quarterly work meetings and monthly work reports, and regularly study and solve major problems and important tasks encountered in development.

（2） Strengthen division of labor and collaboration. The film and television regulatory department takes the lead in establishing a coordination mechanism for film and television services based on industry division of labor and the combination of town, street, and local areas, and constructing a division of labor and responsibility mechanism for creating a national film industry innovation demonstration park. The entire district forms a support base for development and joint constructionThe collaborative efforts of the 'City of Film and Television'.

（3） Increase financial support. Every year, a special fund is established to support the implementation of key film and television projects and special planning projects, talent introduction and cultivation, major film and television festivals, and the promotion of high-end media brands at home and abroad, providing financial support for the development of Qingdao Film and Television Base.

（4） Do a good job in supervising and implementing. Include the key tasks of high standard construction of Qingdao Film and Television Base in the annual work points of the working committee (district committee) and government work plan, and have the Qingdao Film and Television Base High Standard Construction Leading Group Office carry out daily supervision and implementation, orderly promote various work, and regularly report to the main leaders and members of the working committee and management committee in the form of special reports.