As the hottest keyword of film creation this year, "theme" was mentioned frequently at the 24th Shanghai International Film Festival. On the morning of June 13, a Jinjue film forum with the theme of "market-oriented exploration of theme films" discussed the current theme film creation in terms of the art, technology and market. Liang Jing, The chairman of The seventh art picture, Li Jun, director of “infinite depth” and other five honoured guests participated in the forum.